0–1 design and strategy for Spontaneous, in partnership with Rad Fund — an app that helps friends spend more time together by sending daily, curated, and personalized invites to experiences in their city. Developed dozens of prototypes in SwiftUI and Protopie, built a design system, and created launch assets.

Head of Design at Citizen, delivering critical safety information and tools to tens of millions of users. Led multiple 0–1 initiatives, a complete visual redesign of the Citizen app, and built the company’s first design system and design team. Partnered on strategy and led design for Citizen Plus, a premium feature suite that drove $10M in revenue within its first three months.

Contract Interim Design Lead at Daily Harvest for nine months, partnering with the VP of Product to elevate the product development process. Led a visual design refresh of the Daily Harvest product, built the company’s first design system, and launched 20+ growth experiments that delivered a measured 8.5% lift in conversion.